RXC

PRIZM _ Prism

This is the 'PRIZM' office space of RXC, an e-commerce company and Korea's first retail media platform. Completed through close collaboration with the RXC branding team, this space boldly dedicates half of its total floor area to a studio, reflecting the company's business nature of frequent in-house video production. From an open studio whose shooting set can be seen even from the outside, to acrylic color partitions and tables specialized for broadcasting, we densely built out a media infrastructure optimized for an e-commerce company. In particular, to visualize the fragments of light that scatter as they pass through the brand name 'Prism,' we wove patterned glass throughout the space as a medium, expressing the brand's identity.