AUTOSTORE

Translating Logistics Tracks into Spatial Language _ The Structure of Logistics Tracks, in Spatial Language

This is the Korea-branch office project for AutoStore, a Norwegian company that develops automated logistics systems. We translated the structural form of the automated logistics track—AutoStore's core product—into a ceiling sculpture, expressing it, together with the brand's red color, as the identity of the space as a whole. Over a tidy, white-based space, the red color was applied repeatedly across the furniture and ceiling structures, consistently sustaining the brand's presence.