Some things only become visible once the construction is complete. The wallpaper, the lighting, the flooring are all just right, yet a single table placed within can make the entire mood feel off. If you know your brand's identity better than anyone but find yourself unable to voice that story when it comes to your headquarters interior, this is for you. SPACEBASE does not see furniture as a mere object that fills a space. The process of translating a brand's story into the language of space is how SPACEBASE's custom furniture comes to life. Discover the SPACEBASE approach, proven across dozens of projects.

A modular table of additive straight lines, made for the 'AB180' project

When commissioning a headquarters interior, many brands focus only on the structure of the space and its finishing materials. But once the space is finally complete, they often realize, belatedly, that a single piece of furniture placed within can define the entire mood. Off-the-shelf furniture seems like a reasonable choice. Yet a table and chairs picked from a catalog remain, no matter where they are placed, simply 'that brand's furniture.' They hold nothing of how the people in the space work, or of what the brand stands for.

More than 30 pieces of furniture SPACEBASE has crafted directly over the years

SPACEBASE takes a different approach: weaving the brand concept into every detail, the form of the furniture, the color of the legs, the structure of the tabletop, to raise the level of completeness of the space. That is the method SPACEBASE has proven through furniture design made for the brand alone.

#1. When Form Becomes the Brand: How to Translate a Concept into Furniture

Where does furniture design begin? SPACEBASE's answer is clear: pay attention to the brand itself.

The headquarters project in Gangnam for the brand consulting firm 'the. WATERMELON' is a representative case. The client wanted the brand's character, drawn from its name, to read 'intuitively' within the space. SPACEBASE found the answer in 'watermelon' itself, in the form and color of the fruit. Table legs shaped after the cross-section of a sliced watermelon, green floors and walls, and black chairs come together in a harmony that makes the entire space resemble the brand name itself.

Red table legs shaped after the cross-section of a sliced 'watermelon' in the 'the. WATERMELON' headquarters project

A color combination using the 'signature color' of the watermelon in the 'the. WATERMELON' headquarters project

This, precisely, is how SPACEBASE translates a brand concept into 'furniture.' Capturing the geometry of PRIZM in a glass tabletop, combining the branding colors of a subsidiary and its parent company, drawing the color and form of an entire space from a single name like watermelon. This is not simple custom fabrication. It is the completion of furniture made for that space, for that brand alone.

A 'prism'-shaped table created by reinterpreting the brand name in the 'PRIZM' studio project

#2. Even When Choosing Off-the-Shelf Furniture, SPACEBASE's Standard Is Different

SPACEBASE does not fabricate every piece of furniture. Chairs have clear design limits when produced in small quantities, namely their predominantly linear forms and structures heavy to move. So when it comes to chairs, SPACEBASE recommends choosing off-the-shelf products. But it does not end there.

When selecting an off-the-shelf chair, SPACEBASE always visits 'in person' to sit on it before deciding. The principle is to never choose based on photos and specifications alone. In fact, to propose a chair whose showroom was located in Yeoju to a client, the team made the round trip of four hours without hesitation. Spending half a day to choose a single chair, that is SPACEBASE's 'iron rule' for selecting off-the-shelf chairs.

A table newly fabricated to match the dimensions and tone of off-the-shelf chairs in the 'THOR DRIVE' headquarters project

Once the chair is chosen, the table is fabricated to match its color and material. Tuning the tone of the legs and the texture of the tabletop, so that even with off-the-shelf chairs the entire space forms 'a single mood.' Even in the moment of using off-the-shelf furniture, SPACEBASE's gaze is directed at the space as a whole.

#3. Design for the People Who Use It: Detail Is Consideration

Good furniture is not completed by what is visible alone. The experience of the people who 'actually work' within it becomes the standard. Among the meeting tables SPACEBASE has fabricated is one with a two-tier tabletop structure, allowing phones and personal belongings to be stored naturally on the lower tier. It keeps the tabletop from becoming cluttered during meetings while keeping what is needed within reach.

A table with a 'two-tier tabletop' structure, fabricated with the user in mind, in the 'SILVIA' headquarters project

The table for a narrow meeting room was given rounded corners and built on a single-pedestal structure, so as not to obstruct the circulation of people coming and going. It is a pleasing form, but above all a structure that is 'easy to use.'

A meeting room table built with rounded corners and a single-pedestal structure to accommodate narrow circulation

Furthermore, the furniture for the sink area and the OA zone is fabricated to fit the dimensions of the existing walls. This is essential because it must follow the measurements of the space, but it also becomes an important element in bringing the space's identity to life, since the brand 'concept' can be reflected throughout the process.

Left: a sink area fabricated to fit the wall dimensions and carrying the brand's color in the 'MOUND' headquarters project. Right: the materiality of an island bar that harmonizes with off-the-shelf furniture in the 'WAVVE' headquarters project

A meeting room filled with off-the-shelf furniture and a meeting room furnished with pieces carefully made for that space are clearly different, in photographs, in person, and in the senses of the people who work within. With every project, SPACEBASE asks: what image does this brand aspire to? How do people move within this space? The answers to those questions become the form of the furniture, its color, its structure. Drawing the form and color of furniture from a single name like watermelon, traveling four hours in person to choose one chair. The furniture SPACEBASE designs and selects always takes the brand's 'concept' into account.

A space is not completed the moment the interior construction ends. What kind of 'furniture' is placed within is the final question of completion. SPACEBASE answers that question alongside you.

Does our headquarters hold the story of 'our brand'? Create it now, together with SPACEBASE.

Inquire about a project with SPACEBASE